What is Discovery?
Discovery is the most important phase of any web design project and it’s all about answering the big questions;
- How is your business currently performing?
- How does your website contribute to that performance?
- Do you even have a website?
- Who are your customers?
- Who are your competitors and what are they doing?
- Where can you improve?
It’s about gaining a foundation of knowledge and data on which to create a strategic approach to web design.
Why is Discovery Important?
Success rarely happens by accident.
Many websites fail because the designer or agency didn’t take the time to understand the business, the industry it’s in, or the customers it serves.
The most effective websites are built on a foundation of data, insights, and analysis that gives a business a competitive edge.
The discovery phase often makes our clients look at their businesses differently, better understand their customers and spot opportunities they might have otherwise missed.
Our solutions are based on your goals. We focus on delivering experiences your customers love while measuring the things that matter like increasing;
- Contact form submissions
- Enquiries, or
What’s Involved in Discovery?
Discovery is an in-depth process and we take look at many factors, including;
Your Current Website
If you currently have a website we’ll look at the design, user experience, responsiveness, content quality and hierarchy, navigation, site speed and search engine optimisation. This will help us find out where we can make improvements to your new website.
In order to sell products and services successfully, we need to know as much as we can about your customers. We’ll dive deep into their minds, considering things like demographics, behaviour, brand perception and level of satisfaction.
By studying your competitor’s strengths and weaknesses we can figure out your position in the marketplace. By looking at brand perception, reviews, and complains overall satisfaction rates we can identify new opportunities for growth.
Ready to Start a Project?
Fill in your details and give us a brief description of your project and we’ll do our best to get back to you within 2 hours.
Alternatively, you can call us on 01522 740 035.